好词典

advertising

UK //ˈædvətaɪzɪŋ//US //ˈædvərtaɪzɪŋ//

词源

源自拉丁语 'advertere',意为 '转向' 或 '引起注意',后演变为英语 'advertise'(做广告),加上后缀 '-ing' 形成名词或动词形式。

noun

❶ 广告活动或行业,指通过付费方式向公众传播产品或服务信息的行为,常见于电视、网络、户外等媒介。

“Television advertising is very effective for reaching a large audience.”

(电视广告在触达大量观众方面非常有效。)

“She works in digital advertising, creating online ads for brands.”

(她从事数字广告工作,为品牌制作在线广告。)

同义词:marketing, promotion, publicity

verb

❶ 为产品或服务做广告,通过宣传吸引潜在客户的注意。

“They are advertising their new product on billboards across the city.”

(他们正在全市的广告牌上宣传他们的新产品。)

“The job was advertised in the local newspaper.”

(这个职位在当地报纸上登了广告。)

同义词:promote, publicize, announce

常见短语

false advertising — 虚假广告,指广告中提供不真实或误导性的信息,欺骗消费者。

“The company was fined for false advertising after customers complained about the product's quality.”

(在顾客投诉产品质量后,该公司因虚假广告被罚款。)

advertising campaign — 广告活动,指为推广特定产品或服务而设计的一系列广告策略和执行计划。

“Their new advertising campaign features a famous celebrity.”

(他们的新广告活动请了一位知名名人代言。)