
brands
词源
源自古英语 'brand'(燃烧、火炬),后引申为烙印,进而演变为现代意义上的品牌。
noun
❶ 指特定公司生产或销售的商品或服务的名称、标志或商标,用于区分不同商家的产品。
“Many people prefer well-known brands when shopping for clothes.”
(许多人在购买衣服时更喜欢知名品牌。)
“The supermarket sells both local and international brands.”
(这家超市销售本地和国际品牌的产品。)
❶ 也可指某类产品或服务的特定风格或形象,常与消费者的认知和情感联系相关。
“Apple has built a strong brand around innovation and design.”
(苹果围绕创新和设计建立了强大的品牌形象。)
“The brand of this coffee shop is all about comfort and community.”
(这家咖啡店的品牌理念是舒适和社区感。)
verb
❶ 指给牲畜打上烙印以标识所有权,引申为给某物或某人打上特定标记或印象。
“In the old days, ranchers branded their cattle with hot irons.”
(过去,牧场主用热铁给牛打上烙印。)
“The scandal branded him as dishonest in the public eye.”
(这桩丑闻让公众认为他不诚实。)
常见短语
brand name — 指商品的品牌名称,通常用于区分不同制造商的产品。
“The brand name of this medicine is well-known worldwide.”
(这种药物的品牌名称在全球都很有名。)
household brand — 指家喻户晓的品牌,几乎人人都知道或使用过。
“Coca-Cola is a household brand in many countries.”
(可口可乐是许多国家的家喻户晓的品牌。)