好词典

campaigning

UK //kæmˈpeɪnɪŋ//US //kæmˈpeɪnɪŋ//

词源

源自法语 'campagne'(原意为'开阔的乡村',后引申为'军事行动'),17世纪后发展出'有组织的活动'含义。

noun

❶ 指为达成特定目标而进行的一系列有组织的活动,尤其用于政治选举或社会运动中。

“She spent months campaigning for women's rights.”

(她花了数月时间为女性权利奔走呼吁。)

“The politician focused on campaigning in rural areas.”

(这位政治家将竞选重点放在农村地区。)

❶ 在商业领域,指为推广产品或服务而进行的系统性营销活动。

“The company launched a new advertising campaigning.”

(该公司发起了一场新的广告宣传活动。)

“Their social media campaigning boosted sales by 30%.”

(他们的社交媒体营销活动使销售额增长了30%。)

同义词:advocacy, promotion, lobbying, activism, propaganda

verb

❶ 参与或组织活动以达成特定目的,如竞选公职或推动社会变革。

“He is campaigning to become the next mayor.”

(他正在竞选下一任市长。)

“Activists have been campaigning for climate action.”

(活动人士一直在为气候行动奔走呼吁。)

同义词:advocate, promote, push, lobby, fight

常见短语

election campaigning — 特指在政治选举期间候选人及其团队进行的拉票和宣传活动。

“The election campaigning intensified in the final weeks.”

(选举宣传活动在最后几周愈演愈烈。)

door-to-door campaigning — 指通过挨家挨户拜访的方式进行的宣传活动,常见于政治选举或社区倡议。

“Volunteers conducted door-to-door campaigning to gather support.”

(志愿者们进行挨家挨户的宣传以争取支持。)