
churn
词源
源自古英语cyrin(名词)/cyrnan(动词),与荷兰语karn、德语Kirne同源,原指制作黄油的器具,16世纪后衍生出搅动含义,20世纪发展出商业术语用法。
verb
❶ 剧烈搅动液体,通常指制作黄油时搅拌牛奶,也比喻情绪或局势的剧烈波动。
“She churned the cream to make butter.”
(她搅拌奶油来制作黄油。)
“The ocean was churning with huge waves during the storm.”
(暴风雨期间,海洋波涛汹涌。)
❶ 指客户频繁更换服务提供商的现象,常见于电信、银行等行业。
“The telecom company is trying to reduce customer churn.”
(电信公司正试图减少客户流失。)
“High churn rates indicate dissatisfaction with the service.”
(高流失率表明对服务不满意。)
noun
❶ 用于搅拌牛奶制作黄油的桶状容器,也指剧烈搅动的状态。
“The farmer poured fresh milk into the wooden churn.”
(农夫将新鲜牛奶倒入木制搅乳器。)
“Butter forms after hours of churning in the churn.”
(在搅乳器中搅拌数小时后会形成黄油。)
❶ 客户流失率,商业术语,指停止使用服务的客户比例。
“The monthly churn was alarmingly high at 15%.”
(月度客户流失率高达15%,令人担忧。)
“They calculated the annual churn across all regions.”
(他们计算了所有地区的年度流失率。)
常见短语
churn out — 大量快速生产,常含贬义,指机械式或低质量的产出。
“The factory churns out thousands of toys daily.”
(这家工厂每天大量生产数千个玩具。)
churn rate — 商业指标,特指特定时期内客户或订阅者停止服务的百分比。
“Their quarterly churn rate dropped to 5% after improvements.”
(改进后,他们的季度流失率降至5%。)