好词典

churn

UK /tʃɜːn/US /tʃɜːrn/

词源

源自古英语cyrin(名词)/cyrnan(动词),与荷兰语karn、德语Kirne同源,原指制作黄油的器具,16世纪后衍生出搅动含义,20世纪发展出商业术语用法。

verb

❶ 剧烈搅动液体,通常指制作黄油时搅拌牛奶,也比喻情绪或局势的剧烈波动。

“She churned the cream to make butter.”

(她搅拌奶油来制作黄油。)

“The ocean was churning with huge waves during the storm.”

(暴风雨期间,海洋波涛汹涌。)

❶ 指客户频繁更换服务提供商的现象,常见于电信、银行等行业。

“The telecom company is trying to reduce customer churn.”

(电信公司正试图减少客户流失。)

“High churn rates indicate dissatisfaction with the service.”

(高流失率表明对服务不满意。)

同义词:agitate, whirl, toss, fluctuate, attrition

noun

❶ 用于搅拌牛奶制作黄油的桶状容器,也指剧烈搅动的状态。

“The farmer poured fresh milk into the wooden churn.”

(农夫将新鲜牛奶倒入木制搅乳器。)

“Butter forms after hours of churning in the churn.”

(在搅乳器中搅拌数小时后会形成黄油。)

❶ 客户流失率,商业术语,指停止使用服务的客户比例。

“The monthly churn was alarmingly high at 15%.”

(月度客户流失率高达15%,令人担忧。)

“They calculated the annual churn across all regions.”

(他们计算了所有地区的年度流失率。)

同义词:butter churn, turnover, attrition rate

常见短语

churn out — 大量快速生产,常含贬义,指机械式或低质量的产出。

“The factory churns out thousands of toys daily.”

(这家工厂每天大量生产数千个玩具。)

churn rate — 商业指标,特指特定时期内客户或订阅者停止服务的百分比。

“Their quarterly churn rate dropped to 5% after improvements.”

(改进后,他们的季度流失率降至5%。)