
franchises
词源
源自中古法语franchise(豁免权、特权),最终源于拉丁语francus(自由的)。14世纪进入英语,最初指政治特权,商业特许经营含义出现于20世纪。
noun
❶ 指企业授权给个人或公司使用其品牌、经营模式的特许经营权,被授权方需支付费用并遵守规定。
“McDonald's is one of the most successful fast-food franchises in the world.”
(麦当劳是全球最成功的快餐特许经营品牌之一。)
“She owns three hair salon franchises in the city.”
(她在城里拥有三家美发沙龙的特许经营权。)
❶ 在娱乐产业中,指基于同一角色或世界观开发的系列作品(如电影、游戏等)的版权所有权。
“The Star Wars franchise has generated billions in revenue.”
(《星球大战》系列作品已创造了数十亿美元的收入。)
“Marvel Studios manages multiple superhero franchises.”
(漫威影业管理着多个超级英雄系列版权。)
verb
❶ 授予特许经营权,允许他人使用品牌和商业模式开展业务。
“The company franchises its business model to local operators.”
(该公司将商业模式特许授权给当地运营商。)
“They decided to franchise their successful restaurant concept.”
(他们决定将成功的餐厅理念进行特许经营。)
常见短语
franchise agreement — 特许经营协议,详细规定授权方和被授权方的权利与义务的法律文件。
“Before opening the store, they signed a 10-year franchise agreement.”
(在开店前,他们签署了一份为期10年的特许经营协议。)
franchise fee — 特许经营费,被授权方为获得经营权需支付的初始或定期费用。
“The franchise fee includes training and initial marketing support.”
(特许经营费包含培训和初期营销支持。)