
positioning
词源
源自拉丁语 'positio'(放置)和英语后缀 '-ing',表示动作或过程。
noun
❶ 定位,指在市场中为产品或品牌确定一个独特的位置,使其在消费者心中形成特定的印象。
“The company is working on the positioning of its new product.”
(公司正在为其新产品进行市场定位。)
“Effective positioning can differentiate a brand from its competitors.”
(有效的定位可以让品牌在竞争中脱颖而出。)
❶ 调整位置,指将某物放置在特定位置或方向的行为。
“The positioning of the camera is crucial for a perfect shot.”
(相机的摆放位置对拍摄完美照片至关重要。)
“Proper positioning of the furniture can make a room look more spacious.”
(家具的合理摆放可以让房间显得更宽敞。)
verb
❶ 定位,指在市场中为产品或服务确定一个独特的位置。
“The brand is positioning itself as a leader in sustainable fashion.”
(该品牌正将自己定位为可持续时尚的领导者。)
“They are positioning their product to appeal to young professionals.”
(他们正在调整产品定位以吸引年轻专业人士。)
❶ 放置,指将某物移动到特定位置或方向。
“She is positioning the flowers in the center of the table.”
(她正在将花摆放在桌子的中央。)
“The workers are positioning the heavy machinery carefully.”
(工人们正在小心地放置重型机械。)
常见短语
market positioning — 市场定位,指企业通过营销策略在消费者心中建立产品或品牌的独特形象。
“Their market positioning emphasizes innovation and customer service.”
(他们的市场定位强调创新和客户服务。)
strategic positioning — 战略定位,指企业或组织在竞争环境中确定长期发展方向和优势位置。
“The company's strategic positioning helped it dominate the industry.”
(该公司的战略定位帮助其主导了行业。)