
好词典

源自法语prestige(魔术的魅力,幻觉),最早来自拉丁语praestigiae(魔术戏法),17世纪后演变为现代英语中表示'声誉'的含义。
❶ 指因成就、地位或品质而获得的广泛尊重和钦佩,常与高社会地位或卓越表现相关联。
“The university has a lot of prestige in the academic world.”
(这所大学在学术界享有很高的声望。)
“Winning the Nobel Prize brought him great prestige.”
(获得诺贝尔奖为他带来了巨大的声誉。)
❶ 形容因高品质或独特性而显得尊贵或令人向往的事物,通常用于高端产品或服务。
“They live in a prestige neighborhood with luxury homes.”
(他们居住在一个拥有豪华住宅的高档社区。)
“This car is part of the brand's prestige line.”
(这款车属于该品牌的高端系列。)
prestige object — 指那些因其品牌或稀有性而被视为地位象征的物品,常用于社会学讨论。
“Designer handbags are often seen as prestige objects.”
(设计师手袋通常被视为彰显地位的对象。)
prestige pricing — 营销策略之一,通过设定高价来营造产品的高端形象,吸引特定消费群体。
“The company uses prestige pricing to position its products as luxury items.”
(该公司采用声望定价策略将其产品定位为奢侈品。)